Mobile-first websites for local service businesses.
I help US-based service businesses turn outdated websites into cleaner, trust-focused pages that make it easier for customers to call, book, or request service.
- You work directly with the person building it
- Mobile-first — most of your visitors are on a phone
- Flat pricing, no retainers, no lock-in
- Live concepts you can open, not Figma mockups
A real, live website for a real practice
A look at how I work with service-based professionals — clean design, mobile-first execution, and a clear path from visitor to client.
Dr. Juan David
Trust-focused website for a psychotherapy practice
A clean, trust-focused website designed to present services clearly, strengthen credibility, and make it easy for visitors to get in touch.
"It was an absolute delight from beginning to end. He was professional, responsive, and genuinely grasped the vision for the website. The final website surpassed my expectations."
This project reflects the same approach I bring to local service businesses: clear messaging, trust-first design, mobile-friendly layout, and an easy path to contact.
Concept designs, not paid client work
These are concept layouts I built to show how I'd approach different kinds of service businesses. They're not real clients.
Wellness practice concept
Calm, professional layout for booking-led practices — therapists, med spas, independent consultants.
- Booking-first hierarchy
- Quiet, professional tone
- Easy to skim services
HVAC website concept
Built around the homeowner with a broken AC — call-now button always visible, service area front and center.
- Sticky call-now on every screen
- Service area above the fold
- Plain-language service list
Roofing landing page concept
Single-page layout focused on free inspections after storm damage. One form, one clear next step.
- Free-inspection CTA
- Storm-damage hook
- Photo-led trust
The things that quietly cost you calls
Most local service sites lose customers for the same reasons. These are the ones I focus on first.
Bad on mobile
Tiny text, broken menus, slow loads. Most of your visitors leave before the page loads.
Hard to call or book
Phone number buried. No clear booking button. People give up.
Confusing service list
A wall of text where there should be a clear list of what you do.
Doesn't look trustworthy
Nothing on the page tells a stranger you're real, local, and reliable.
Looks outdated
An old design makes the whole business feel out of touch — even when it isn't.
Too cluttered
Popups, sidebars, and widgets competing with the one thing you actually want them to do.
A short, honest list
No bloated retainers. Pick what you need, ship it, move on.
Full website redesign
A clear, modern redesign tailored to your services and the customers you actually want.
Mobile-first landing pages
One focused page built to turn mobile visitors into phone calls.
Service page cleanup
Service pages people can actually read in under 30 seconds.
Call & booking buttons
Make it dead-simple to call or book — on every screen, especially mobile.
Better contact forms
Short, frictionless forms that respect your visitor's time.
Launch help
Get your redesigned site live without the usual hosting and domain headaches.
Built for service-based businesses
Examples of who I work with — not the only businesses I serve. If your work depends on calls, bookings, or service requests, the same approach applies.
Five steps. Usually 1–2 weeks.
No discovery workshops. No twelve-week timelines. Just the work.
- 01
Send me your site
I look at what's working and where you're losing visitors — especially on mobile.
- 02
Keep what already works
We don't throw out your content. We rework what's getting in its way.
- 03
Rebuild for mobile + clear next steps
Tighter layout, faster load, dead-simple ways to call or book.
- 04
Review a live concept
You get a real, clickable concept on your phone — not a static mockup.
- 05
Launch or handoff
I ship it live, or hand off clean files to whoever maintains your site today.
$200–$400 to redesign your site.
Beta pricing while I build out more work across service-based businesses. One person doing the work end to end — no agency markup, no hand-offs.
- Flat price quoted up front
- Live concept you can open and review
- Launch help or clean handoff included
No commitment. Just honest feedback.
One engineer. No agency overhead.
Pineda Web Studio is me — a senior frontend engineer building clean, practical websites for service-based businesses.
No oversized team page, no account managers, no buzzwords. When you message, you're talking to the person who actually designs and builds your site.
I focus on websites that do one thing well: make it obvious how a customer can call, book, or get in touch — on the phone they're already holding.
Get a free website review
Send your current website and I'll review the mobile experience, clarity, trust signals, and call-to-action flow.
What you'll get
- 2–3 practical improvements you can act on
- Honest feedback from a senior frontend engineer
- No automated report — I actually look at your site
- No pressure to buy anything
Best for service-based businesses with an existing website that feels outdated, unclear, or hard to use on mobile.